The deal is being shopped by Shot Tower Capital which brings a wealth of experience working with the estates of Michael Jackson, Aretha Franklin, Prince, Robin Williams etc.
Nigerian users on Spotify collectively contributed a minimum of 106.5 million streams. On average, this equates to around 26.6 million streams per week and approximately 3.8 million streams per day.
YouTube emphasizes that content produced with its Create app will be optimized on the main YouTube ecosystem.
In 2022, MENA saw a 23.8% surge in recorded music revenue, making it the market with the third-highest growth rate
While Mdundo is headquartered in Kenya, it is listed on Denmark's Nasdaq First North Growth Market exchange and reports its earnings in Danish krone.
All these are in Spotify’s bid to maintain its place as the world's leading streaming platform while attracting a wider and more engaged user base.
With Nigeria being Gamma's African headquarter, Gaaga will shuttle between Lagos, Nigeria, and Dubai for this role
Afrobeats generated a staggering 2.5 billion on-demand audio streams in the US in the first half of 2023 - a 34% increase from same period in 2022
Only artists and labels who've demonstrated a level of engagement in certain regions can take advantage of the feature.
Songs that are organically searched for by users will get double the royalties compared to songs that are recommended via algorithmic playlists.
Joining the exclusive Billions Club on Spotify, "Calm Down" is in the company of only 472 tracks out of the 100 million songs available on the platform.