Now, we recognize artist managers - who were more like glorified PAs back then. You can confidently call yourself an artist manager today and get your respect.
Here, we demystifying the difference between key music business phenomena like distribution, publishing and licensing.
I’m not someone trying to save N1m to push an EP. I’ve just been putting stuff out; if I have N10,000, I’ll promote my page, if I have N50,000, I’ll shoot a viral video etc.
As promised, off every music business topic, I’ll run a quiz that tests our knowledge on presumably what we’ve learnt days ago.
Some of the challenges of signing these big African stars and exporting is that you’re not just selling or breaking the artist, you’re also trying to break the sound.
Self-assessment helps you determine if it's worth your time chasing the artist, being angry with the artist or if you need to level up.
Metadata issues wreak so much havoc not just to the labels, artists, songwriters but consumers alike.
"It's encouraging seeing that I’ve not put that much funds into pushing my career but great things have just been happening"
The Matthew Effect references how advantages accumulate; starting out with an initial advantage that leads to further advantages.
The purpose of this writing is to highlight certain parallels, differences, and cutting one’s way through per situation, looking at our experiences this year.