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Spotify is Amplifying Social Engagement Through Music with ‘Jam’

All these are in Spotify’s bid to maintain its place as the world's leading streaming platform while attracting a wider and more engaged user base.

Spotify is intensifying efforts to improve the social experience on their platform, with a series of feature updates aimed at bringing users closer together. Their most recent addition is called ‘Jam’, a tool that allows up to 32 users to collaborate in real-time to build a playlist.

While hosting a Jam session is exclusive to Premium users, both Free and Premium users can be invited to participate through a shared queue, granting each member the chance to select songs for real-time collective listening. 

Within the Jam session, every participant can contribute songs to the queue, access contributor details and receive personalized recommendations on their individual devices.

However, when it comes to playlist management, only the host holds the power.  The host has the privilege to modify the track order, ensuring a seamless flow, and remove any songs that may not align with the collective vibe. 

To kick off a Jam session, simply select a playlist or song and click the 'Start a Jam' option located under the speaker icon or the three-dot menu. From there, you can invite your squad in one of the three ways:

Here’s a practical video on how you can use Jam in your next hangout

All these are in Spotify’s bid to maintain its place as the leading streaming platform in the world while attracting a wider and more engaged user base. Notably, last quarter saw a spike in Spotify’s Premium subscriber count, with an increase of 10 million paying users from Q1 2023, bringing the total to an impressive 220 million.

This surge in user base translated into a substantial boost in Premium revenue, totaling €2.773 billion (about USD$2.93 billion) that quarter, representing a 14% increase compared to same time last year.

Jam has been rolled out to all users globally this week—so, be sure your app is up-to-date.