The Jollof Diary

Nigeria is the 6th Largest Music-Exporting Country in the World

In 2023, Nigeria sent 15 songs to the Global Top 10 charts, trailing behind the US, Colombia, Puerto Rico, the UK, and South Korea. Nigeria stands as the only African country among the 12 countries listed.

Three Fundamental Facts About the Future of the Music Business

Music, being fundamental to human experience, will propel streaming to new heights in access and monetization, while superfandom accelerates the growth of music industry economics

Explainer Visual: Spotify Nigeria’s Top Players Report - EMPIRE & Dapper Seize 36% Market Share in H1 2024

Tega Oghenejobo and Linda Oramasionwu Analyze the Anatomy of the Mavin - Kupanda - UMG Deals

This conversation dissected the DNA of the Kupanda Capital and Mavin Records relationship, focusing on the art and science of value creation in the creative sector from inception through due diligence, negotiation, and post-investment stages

ROUNDUP: African Artists Are Making Notable Contributions to Major Labels' Revenue Topline

This is roundup of the creator economy in the last seven days; ensuring you stay ahead — and mindful — of industry events and dynamics.

Correction: Download Error in Last Email 🙏🏾

Apologies, issue with the download link has been fixed now

Digital Download: EMPIRE, Dapper Seize 36% Market Share on Spotify Nigeria in H1 2024

Our first report, particularly on how music consumers in Nigeria 🇳🇬 have adapted to streaming, compared to South Africa 🇿🇦 and Egypt 🇪🇬, along with other stories 'round the music business in the first half of 2024

We’re Moving!!! Our Official Website is LIVE 🎉🥳

A new website, a broader focus on the Creator Economy, our first physical magazine tease etc

Between Nigeria's $16m and South Africa's $14m Spotify Revenue from 2023

Spotify didn't specify Nigeria & SA’s main revenue sources, unlike the UK, where 75% of its £750 million royalties in 2023 came from listeners outside of the UK.

This 100% AI-generated Music Video By OpenAI’s Sora Shows Potential for the Music Business

The artist and director first considered hiring dancers and filming on location but due to time and financial constraints, they experimented with OpenAI's Sora to create the full music video.

Spotify Sneaks Lyrics Access to Premium Tier

Spotify invests in licensing these lyrics, and an increase in premium subscriptions could potentially empower songwriters to negotiate higher compensation.

TikTok & UMG Altercation is a Case Study for [Social] Music Licensing in Africa

While Africa may lack comprehensive regulations in this domain, recent legislative advancements, like Nigeria's Copyright Act 2022, signal progress towards a more robust legal framework.