ROUNDUP: African Artists Are Making Notable Contributions to Major Labels' Revenue Topline

Hello there,

I think we're starting to find our rhythm again and getting our email mojo back. How's your week been?

First, let's look into the Afro-Latin collaboration trend that's been making the rounds in Nigerian music lately. It's worth considering how effective these link-ups are and what benefits they actually bring. I've shared some insights on this in a 6-minute clip, but if you're short on time, I've also provided a summary below.

Question would be: Has the Afrobeats/Latin collaboration been effective? What does success look like? Is it making sense revenue-wise?

Quick answer:

- Most likely, yes

- About 70% (32) of Ayra Starr’s top 50 cities on Spotify are Spanish-speaking. Rema’s and Joeboy’s third and second most popular songs on Spotify are Spanish collaborations.

- Revenue-wise, it arguably makes sense — at least compared to what could be generated within Africa. Latin America remains Spotify’s third-largest region for premium subscriptions (where the money is) and MAUs, just behind North America and Europe.

Here are other things you might have missed while we were away