What's the Value of Spotify Subscription Across 100 Music Markets?

By coincidence - as this post had stalled since Monday - Spotify has published its financial result for Q3 2021 and it revealed it now has 172m global Premium subscribers. This was up 19% YoY and up by 4% (+7m) QOQ.

Spotify’s Premium subscriber growth translated into Premium revenue of €2.178 billion ($2.52bn at current exchange rates) in Q3, which was up by 6% on the €2.056 billion ($2.38bn) generated in the prior quarter (Q2 2021).

The firm’s average monthly revenue per user (ARPU) landed at €4.34 ($5.03) in Q3, up 4% year-on-year (up 3% year-on-year at constant currency). Spotify says that it “saw a benefit to ARPU primarily from our price increases [in select regions]”.

I thought we might be interested in these because per its 2020 annual report, Premium subscription commanded about 91% of Spotify’s total revenue, while its ad-supported service contributed about 9%. This emphasizes how Subscription(s) remains critical to artists’ earning - as streaming becomes the nucleus of recorded music revenue.

Also recommend this read (if you haven’t) before you proceed.

PS: Figures are in descending order.

Africa/Middle East:

1. Israel – Spotify Premium costs $5.90/month in Israel, which is equal to about 19.90/month in new shekels.

2. United Arab Emirates – Spotify costs about $5.44/month in the United Arab Emirates, or 19.99AED.

3. Saudi Arabia – Spotify Premium costs $5.33/month in Saudi Arabia, which is equal to about 19.99 Saudi riyals.

4. Algeria – Spotify Premium is priced at $4.99/month in Algeria, which is equal to about ~650 Algerian dinar.

5. Bahrain – Spotify costs $4.99/month in Bahrain, or 1.88BD.

6. Jordan – Spotify costs about $4.99/month in Jordan, which is equal to about 3.54 Jordanian dinar.

7. Kuwait – Spotify Premium costs $4.99/month in Kuwait, which is equal to about 1.53 Kuwaiti dinar.

8. Lebanon – Spotify Premium costs $4.99/month in Lebanon, which is equal to about 7546 Lebanese pounds.

9. Morocco – Spotify is priced at $4.99/month in Morocco, which is equal to about ~46 Moroccan Dirham.

10. Oman – Spotify Premium costs $4.99/month in Oman, or 1.92 Omani rial.

11. Palestine – Spotify Premium costs $4.99/month in Palestine, or 16.84 New Shekels.

12. Qatar – Spotify Premium costs $4.99/month in Qatar, which is equal to about 18.17 Qatari rials.

13. South Africa – Spotify is priced at $4.99/month in South Africa, which is equal to about 80 South African Rand.

14. Tunisia – Spotify is priced at $4.99/month in Tunisia, which is equal to about ~14 Tunisian dinar.

15. Egypt – Spotify costs about ~$3.18/month in Egypt, or EGP 49.99.

16. Tanzania – Spotify costs about ~$3/month or 6,900 Tanzanian Shilling

17. Uganda – Spotify costs about ~$3/month or 10, 000 Ugandan Shilling

18. Angola – Spotify costs about ~$2.99/month in Angola, or 1789 AOA.

19. Botswana – Spotify costs about ~$2.99/month in Botswana, or 33.69 Botswanan Pula.

20. Côte d'Ivoire – Spotify costs about ~$2.99/month or 309 CFP Franc

21. Malawi – Spotify costs about ~$2.99/month or 2437 Malawi Kwacha

22. Kenya – Spotify costs about ~$2.70/month or 299 Kenyan Shilling

23. Nigeria – Spotify costs about ~$2.19/month or 900 Nigerian Naira

ASIA

1. Japan – Spotify Premium costs about $8.80/month in Japan, or 980 Japanese yen.

2. Singapore – Spotify Premium costs around $7.73/month in Singapore, which is equal to 9.90 Singaporean dollars.

3. Hong Kong – Spotify Premium costs $7.48/month in Hong Kong, or HK$58/month.

4. Kazakhstan – Spotify Premium costs $4.99/month in Kazakhstan, which is equal to about 2156 Kazakhstani tenge.

5. Taiwan – Spotify Premium costs $4.99/month in Taiwan, which is equal to about 143 Taiwanese dollars.

6. Thailand – Spotify Premium costs $4.19/month in Thailand, which is equal to about 129 Thailand baht.

7. Malaysia – Spotify Premium costs about $3.50/month in Malaysia, which is equal to about 14.90 Malaysian ringgit.

8. Indonesia – Spotify Premium costs about $3.50/month in Indonesia, or 49990 Indonesian rupiahs.

9. Philippines – Spotify Premium costs about $2.67/month in the Philippines, which is equal to about 129 Philippine pesos.

10. Vietnam – Spotify Premium costs $2.55/month in Vietnam, which is equal to about 59000 Vietnamese dong.

11. India – Spotify Premium costs about $1.61/month in India, which is 119 Indian rupees.

EUROPE

1. Denmark – Spotify Premium costs $18.64/month, or about 99 Danish krone.

2. United Kingdom – Spotify Premium costs about $16.94/month, or 9.99 British pounds.

3. Norway – Spotify Premium costs about $16.82/month in Norway, or about 109 Norwegian krone.

4. Sweden – Spotify Premium costs $15/month, or about 99 Swedish kronor

5. Liechtenstein – Spotify costs about $14.77/month in Liechtenstein or about 12.95 CHF

6. Monaco – Spotify Premium costs about $13.87/month, or €9.99/month.

7. Netherlands – Spotify Premium costs about $13.87/month, or €9.99/month.

8. Austria – Spotify Premium costs about $13.87/month, or €9.99/month.

9. Monaco – Spotify Premium costs about $13.87/month, or €9.99/month.

10. Netherlands – Spotify Premium costs about $13.87/month, or €9.99/month.

11. Andorra – Spotify Premium costs about $13.87/month, or €9.99/month.

12. Luxembourg – Spotify Premium costs about $13.87/month, or €9.99/month.

13. Finland – Spotify Premium costs about $13.87/month, or €9.99/month.

14. France – Spotify Premium costs about $13.87/month, or €9.99/month.

15. Germany – Spotify Premium costs about $13.87/month in Germany, or about €9.99/month.

16. Iceland – Spotify Premium costs about $13.87/month, or €9.99/month.

17. Ireland – Spotify Premium costs about $13.87/month, or €9.99/month.

18. Italy – Spotify Premium costs about $13.87/month, or €9.99/month.

19. Spain – Spotify Premium costs about $13.87/month, or €9.99 per month.

20. Switzerland – Spotify Premium costs $13.5/month, or ~12.95SFr.

21. Belgium – Spotify costs about $11.99/month, or €9.99/month in Belgium.

22. Czech Republic – Spotify premium costs around $8.32/month, which is equal to ~188 Czech koruna.

23. Slovakia – Spotify premium costs around $8.32/month, which is equal to €6.99 per month.

24. Cyprus – Spotify Premium costs about $8.27/month, or €6.99/month.

25. Estonia – Spotify Premium costs about $8.27/month, or €6.99/month.

26. Greece – Spotify Premium costs about $8.27/month, or €6.99/month.

27. Latvia – Spotify Premium costs about $8.27/month, or €6.99/month.

28. Lithuania – Spotify Premium costs about $8.27/month, or €6.99/month.

29. Malta – Spotify Premium costs about $8.27/month, or €6.99/month.

30. Portugal – Spotify Premium costs about $8.19/month, or €6.99 per month.

31. Croatia – Spotify Premium costs about $7.10/month, or €5.99/month.

32. Slovenia – Spotify Premium costs about $7.10/month, or €5.99/month.

33. Montenegro – Spotify Premium costs about $5.90/month, or €4.99/month.

34. North Macedonia – Spotify Premium costs about $5.90/month, or €4.99/month.

35. Serbia – Spotify Premium costs about $5.90/month, or €4.99/month.

36. Bulgaria – Spotify Premium costs about $5.85/month, or €4.99/month.

37. Hungary – Spotify Premium costs about $5.85/month, or €4.99/month.

38. Albania – Spotify Premium costs about $5.85/month, or €4.99/month.

39. Bosnia – Spotify Premium costs about $5.85/month, or €4.99/month.

40. Kosovo – Spotify Premium costs about $5.85/month, or €4.99/month.

41. Poland – Spotify Premium costs $5.22/month in Poland, which is equal to 19,99 Polish zloty.

42. Belarus – Spotify Premium costs $4.99/month in Belarus, or ~13BYD.

43. Moldova – Spotify Premium costs $4.99/month in Moldova, which is equal to 85 Moldovan leu.

44. Ukraine – Spotify Premium costs $4.99/month in Ukraine, which is equal to about 141 Ukrainian hryvnia.

45. Turkey – Spotify Premium costs around $4.82/month, which is equal to about 17,99 Turkish lira.

46. Russia – Spotify Premium costs around $2.20/month in Russia, or 169 Russian rubles.

NORTH AMERICA

1. United States – Spotify Premium costs $9.99/monthly in the United States.

2. Canada – Spotify costs around $7.65CAD/month in Canada, which is around $9.99/month.

3. Costa Rica – Spotify costs around $5.99/month in Costa Rica, which is equal to about 3659 Costa Rican colones.

4. El Salvador – Spotify costs $5.99/month in El Salvador, which is equal to about 53SVC.

5. Guatemala – Spotify costs about $5.99/month in Guatemala, which is equal to about 47 Guatemalan quetzals.

6. Honduras – Spotify Premium costs $5.99/month in Honduras, which is equal to about 147.10 Honduran lempira.

7. Nicaragua – Spotify Premium costs $5.99/month in Nicaragua, or 208 Nicaraguan cordobas.

8. Panama – Spotify costs $5.99/month in Panama, which is equal to 5.99 Panamanian Balboa.

9. Mexico – Spotify Premium costs $5.50/month in Mexico, or 115 Mexican pesos.

SOUTH AMERICA

1. Uruguay – Spotify Premium costs $7.99/month in Uruguay, which is equal to 341.75 Uruguay pesos.

2. Bolivia – Spotify costs $5.99/month in Bolivia, or 42Bs.

3. Ecuador – Spotify Premium costs $5.99/month in Ecuador, which is equal to about 147376.39ECS.

4. Paraguay – Spotify Premium costs $5.99/month in Paraguay, which is equal to 42085 Paraguayan Guarani.

5. Chile – Spotify costs around $5.49/month in Chile, which is equal to about $4150,00CLP.

6. Peru – Spotify Premium costs $5.26/month in Peru, which is equal to 18.90 Peruvian sol.

7. Colombia – Spotify costs around $3.91/month in Colombia, which is equal to about $14900,00 Colombian pesos.

8. Brazil – Spotify costs about $3.05/month in Brazil, which is around R$16,90/month.

9. Argentina – Spotify Premium costs about $1.73/month in Argentina, or 139,000 Argentine pesos.

OCEANIA

1. New Zealand – Spotify Premium costs around $10.02/month, or $14.99NZD.

2. Australia – Spotify Premium costs around ~$8.55/month, which is $11.95AUD.